SIAF Opens First Tesco Concession in Shanghai

On June 19, 2014, Sino Agro Food, Inc.'s subsidiary, Qinghai Sanjiang A Power Agriculture Co., Ltd. (SJAP), entered into two five-year contracts with Tesco, PLC to become both a supplier and an in-store butcher shop concessionaire of beef and lamb.



On August 15, 2014, our first shop opened within the second floor of the Tesco store near Guong Xin Road, Zhong Shan Bei Road, in Shanghai City, China. Photos show beginning operations, featuring “Bull” branded cuts of meat from SJAP.



We operate a full service "Bull" brand butcher shop within the Tesco store.



A selection of "Bull" brand meats is displayed on one of the many counters.



Store customer views our offerings.



Our butchers and trained personnel are ready to provide full service.



Customers observe the meat cutting.



The meats are popular, and require frequent re-stocking.



Information about SJAP, source of the meats.

Our second Tesco concession, a Signature Store, is slated to open September 15, 2014.